Clio Awards

I thought this was a clever ad, a good one that Clio Awards chose. This is a Play-Doh ad, and it's telling us the rhino(made out of play-doh) is stronger and better than other popular toys like plastic cars(HotWheels) and dolls(Barbie.)

Symbolism-The Rhino represents the Play-Doh company, while the car and the Barbie represents other toys.

Body language- The way the Barbie and car are upside down and the rhino's head and horn is towards the other toys makes the rhino look powerful.

Camera angle- Is how the camera is angled to take a photo of the ad. There is no particular camera angle in this ad. It's just straightforward.

Special effect-Is an effect that makes the ad look more special, something that won't probably happen in reality, like a car on fire, or a train floating in the air. There are no special effects in this ad.

Lighting and color- In the Play-Doh ad, the light on the Rhino is brighter, while the light on the car and the Barbie is dull.

Beauty and social standards-Is how the model looks like and the standard level of the model. Ads won't use people living in the streets for models. The toys in the ad aren't living people, so there is no beauty and social standards in this ad.

Layout and graphics-I like how the layout of the plastic car, how it was positioned on top of the doll.