Hyun Jin's Notepad
Monday, May 31, 2010
Advertisement Sharing
Person: Nora Trapp
Company: Adidas
Purpose: Sell Adidas productsTarget Audience: Teen boys and athletes
How it was effective:
The famous soccer player Messi talked about him when he was young and how he suffered from a leg sickness or something. He drew pictures, and this was emotional. Later on he talked about sports and how he got so famous in the world of soccer.
This ad was effective because the model was a famous soccer player, and because Messi was sick when he was young and he got better it was a miracle, it was actually saying Adidas's motto, Impossible is Nothing.
Wednesday, May 26, 2010
Lying v.s. Asking any questions you want.
If I was given the choice to lie or to ask any questions I want, I would choose asking any questions privilege. Why?
1. I am a sucker for gossip. :)
2. I hate it when I walk into my parents' room, and they abruptly stop talking. I'm like, "what's up?" and they're like, "nuh-thing you need to know". It drives me crazy. :(
3. You get to find out the truth and the facts. I think that's good, better than knowing false stuff about something.
4. Questions help you learn more about something or someone. :P
5. I would know secrets about my family, I would keep their secrets, which would result to family trusting each other more.
Monday, May 24, 2010
Jonas's Journal Entry
The Ceremony of Twelve has just finished and I'm now the Receiver of Memories, which is the highest honored position you could get. But I'm confused, scared, anxious, nervous and apprehensive about the biggest challenge of my life before me. I'm not sure I really have that 'special qualities' you need, like wisdom, integrity, intelligence, courage and the "capacity to see beyond" or something like that. I mean, I think shape-shifting, the one that happened with the apples is that "capacity to see beyond" but even that, I'm not sure.
The last Receiver of Memories failed, and now she's disgrace-what's going to happen to me?
Friday, May 21, 2010
Clio Awards
I thought this was a clever ad, a good one that Clio Awards chose. This is a Play-Doh ad, and it's telling us the rhino(made out of play-doh) is stronger and better than other popular toys like plastic cars(HotWheels) and dolls(Barbie.)
Symbolism-The Rhino represents the Play-Doh company, while the car and the Barbie represents other toys.
Body language- The way the Barbie and car are upside down and the rhino's head and horn is towards the other toys makes the rhino look powerful.
Camera angle- Is how the camera is angled to take a photo of the ad. There is no particular camera angle in this ad. It's just straightforward.
Special effect-Is an effect that makes the ad look more special, something that won't probably happen in reality, like a car on fire, or a train floating in the air. There are no special effects in this ad.
Lighting and color- In the Play-Doh ad, the light on the Rhino is brighter, while the light on the car and the Barbie is dull.
Beauty and social standards-Is how the model looks like and the standard level of the model. Ads won't use people living in the streets for models. The toys in the ad aren't living people, so there is no beauty and social standards in this ad.
Layout and graphics-I like how the layout of the plastic car, how it was positioned on top of the doll.
Tuesday, May 18, 2010
Advertising
Target Audience: Old ladies, in sixties
Product: Boots
Kinds of boots elders want:
1. Comfortable
2. Boots that will keep their feet warm
3. Safe
4. Simple boots, not too fancy
5. Dry easily
Ad:
Our new line of cozy-nook boots are out! These deliciously comfortable and spongy boots won't make you get blisters and pinched toes after wearing them. Cozy-nook boots are lined with thick fur(man-made) and crafted with silky soft suede, which will keep your feet toasty warm even after walking in the snow for a long time. Even better, these fantastic boots dry easily in the sun, without having to make a big fuss out of them. This piece of footwear has a thorough, good grip to avoid slipping on snow, has no heels and comes in black, tan and white-simple, but still stylish!
Traumatic Experience
Oh, god...suddenly I'm thinking I'm so fortunate. Why?
Just before 3rd period, I was walking to Homeroom. Santi was strolling behind, and he tried to grab the handle of his classroom, p-4. Then, somebody pushed open the door from the inside, and the door smashed into Santi's head. HARD. He backfired, and he fell to the ground. Blood spurted out everywhere, and his hands were covered with it as well. More blood was coming. He started screaming. I would've too.
And how do I know this?
I was a witness.
And suddenly I think I'm so lucky not to be Santi. I'm lucky that I'm healthy. I sometimes pity myself, but considering what happened just a couple minutes ago...
I can't get the image out of my head. It's a traumatic experience, seeing somebody cut open their head. The bloody hands, the blood spurting out...Ugh.
I really hate going to the hospital. The strong scent of antiseptic, the tools on the doctor's tray, how anything can happen from simply getting assigned some cough syrup to surgery.
My sister had to get stitches once. We were fooling around on a bench at the mall, and I pushed her. She fell backwards and hit her head on the metal pillar behind. I got into a LOT of trouble. It couldn't even be compared with chastisement. My sister got 7 stitches, she forgave me and she didn't even cry during the stitches.
My sister is a saint.
Just before 3rd period, I was walking to Homeroom. Santi was strolling behind, and he tried to grab the handle of his classroom, p-4. Then, somebody pushed open the door from the inside, and the door smashed into Santi's head. HARD. He backfired, and he fell to the ground. Blood spurted out everywhere, and his hands were covered with it as well. More blood was coming. He started screaming. I would've too.
And how do I know this?
I was a witness.
And suddenly I think I'm so lucky not to be Santi. I'm lucky that I'm healthy. I sometimes pity myself, but considering what happened just a couple minutes ago...
I can't get the image out of my head. It's a traumatic experience, seeing somebody cut open their head. The bloody hands, the blood spurting out...Ugh.
I really hate going to the hospital. The strong scent of antiseptic, the tools on the doctor's tray, how anything can happen from simply getting assigned some cough syrup to surgery.
My sister had to get stitches once. We were fooling around on a bench at the mall, and I pushed her. She fell backwards and hit her head on the metal pillar behind. I got into a LOT of trouble. It couldn't even be compared with chastisement. My sister got 7 stitches, she forgave me and she didn't even cry during the stitches.
My sister is a saint.
Monday, May 10, 2010
The Giver in twenty words
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